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Demographics

READERS PER ISSUE PER COMPUTER: 10

AGE:
17 & UNDER: 15% | 18 & OVER: 85%

SEX: MALE: 75% | FEMALE: 25%

EMPLOYMENT:

FULL TIME: 79%

PART TIME: 16%

STUDENT: 5%
CUSTOM CAR OWNER: 89%

LOWRIDER OWNER: 25%

MEDIAN HOUSEHOLD INCOME: $65,000

HIGH SCHOOL GRADUATE/COLLEGE EDUCATED: 95% / 80%

AVERAGE INVESTMENT IN CUSTOM VEHICLE: $12,500

PURCHASED CAR IN LAST YEAR: 96.50%

OWNS VEHICLE WITH CUSTOM AUDIO SYSTEM: 92.60%

OWNS POWER AND HAND TOOLS: 60%

PURCHASED NEW WHEELS: 96.50%

PURCHASED ANY ITEM ON-LINE: 95.50%

AVERAGE MILES DRIVEN IN PAST YEAR: 26,300

PERSONALLY PERFORMS OWN MAINTENANCE: 30%

ATTENDS CAR SHOWS: 98%

OWNS MORE THAN ONE VEHICLE: 93%

POSSESSIONS:

LAPTOP: 100% / 96%

TABLET: 100% / 87%

DESKTOP: 100% / 96%

SMART PHONES: 100% / 96%

iPHONE: 100% / 96%

SOURCE: MRI. FALL 2018

PAYMENT AND DISCOUNT POLICY..............................
A discount of 5% is allowed, providing cash payment is made in full at the same time order is placed, or 50% is due when advertising space reservation is made. Remainder is due on proof or day of print.

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ISSUE 57

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